whats the best time to buy running shoes 2
whats the best time to buy running shoes 2

Finding the perfect time to purchase new running shoes can sometimes feel like a daunting task, but fear not, because we’ve got you covered. In this article, we’ll reveal the most opportune moment to invest in your next pair of kicks, ensuring that you make the most of your hard-earned money. With insider tips and expert advice, you’ll be equipped to make a well-informed decision that enhances your running experience. So, lace up and get ready to discover when to snag the best deals on running shoes!

Whats The Best Time To Buy Running Shoes?

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Factors to Consider when Buying Running Shoes

When it comes to buying running shoes, there are several key factors that we should consider to ensure we make the right choice. These factors include running shoe technology, fit and comfort, injury prevention, and durability and lifespan.

Running shoe technology

Advancements in running shoe technology have made a significant impact on the way we run. From lightweight and breathable materials to innovative cushioning systems, these technological advancements can greatly enhance our running experience. When buying running shoes, it’s important to consider the specific features that align with our needs and preferences. Some popular running shoe technologies include responsive cushioning technology, energy return systems, and stability support features.

Fit and comfort

One of the most important factors to consider when buying running shoes is the fit and comfort. Ill-fitting shoes can lead to discomfort, blisters, and even injuries. It’s crucial to find a pair of running shoes that provide a snug yet comfortable fit, with enough room for our toes to move freely. Additionally, ensuring that the shoes offer adequate arch support and cushioning is essential for a comfortable running experience.

Injury prevention

Choosing the right pair of running shoes can help prevent injuries and protect our feet and joints from the impact of running. Different running shoes offer various levels of support and stability, which can benefit runners with different pronation patterns or specific foot conditions. Understanding our running style and biomechanics can guide us in selecting the appropriate shoes that provide the necessary support and structure to prevent common injuries such as shin splints, plantar fasciitis, and stress fractures.

Durability and lifespan

Running shoes endure a lot of wear and tear, especially when used regularly. It’s important to consider the durability and lifespan of the shoes when making a purchase. High-quality materials and construction can ensure that the shoes last longer, saving us money in the long run. Checking customer reviews and researching the brand’s reputation for producing durable running shoes can help us make an informed decision when it comes to durability.

Best Time of Year to Buy Running Shoes

Finding the best time of year to buy running shoes can help us score great deals and save money. There are several occasions throughout the year that are known for offering significant discounts on running shoes.

End of season sales

Towards the end of each running season, retailers often offer end-of-season sales to clear out their inventory and make way for new models. This is an excellent opportunity to find good discounts on running shoes. By waiting for these sales, we can get high-quality shoes at significantly reduced prices.

Holiday sales

During major holidays such as Christmas, Labor Day, and Memorial Day, retailers often run sales and offer discounts on various products, including running shoes. Taking advantage of these holiday sales can allow us to purchase our desired running shoes at a more affordable price.

Black Friday and Cyber Monday

Black Friday and Cyber Monday are notorious for offering massive discounts and deals across a wide range of products, and running shoes are no exception. These days fall after Thanksgiving and are the perfect time to snag a great deal on a pair of running shoes.

New model releases

When brands introduce newer versions or updated models of their running shoes, they often reduce the prices of the previous models. This is an ideal time to buy running shoes, especially if we are not specifically seeking the latest release. These sales enable us to get excellent shoes at a fraction of their original price.

Best Days of the Week to Buy Running Shoes

Timing our shoe shopping can also play a role in finding the best deals on running shoes. There are certain days of the week that are generally more favorable for finding discounts and promotions.

Weekdays vs weekends

While weekends may seem like the ideal time to go shoe shopping, it’s actually on weekdays that better deals can often be found. Retailers tend to have fewer customers during weekdays, which could lead to markdowns and special offers to attract more shoppers. Therefore, aiming to visit stores or browse online for running shoes on weekdays might increase the likelihood of finding favorable prices.

Online vs in-store shopping

Both online and in-store shopping have their own advantages and disadvantages. When it comes to finding better prices, online shopping tends to have the upper hand. The convenience of being able to compare prices across different retailers with just a few clicks makes it easier to find the best deal. However, in-store shopping can provide the advantage of trying on different shoes and getting professional advice from store staff.

Off-peak shopping hours

Choosing the right time of day to shop for running shoes can also make a difference. Visiting the store during off-peak hours, such as early mornings or weekday afternoons, can give us more personalized attention from store staff. This can be particularly beneficial when seeking expert advice or assistance in finding the perfect pair of running shoes.

Best Time of Day to Buy Running Shoes

In addition to considering the best days of the week, the time of day we choose to buy running shoes can also have an impact on our shopping experience. Here are some factors to consider when deciding the best time of day for our shoe shopping.


Shopping for running shoes in the morning can have its advantages. Stores tend to be less crowded, allowing us to have more one-on-one attention from store staff. Additionally, trying on shoes in the morning can help us ensure a better fit, as our feet are typically less swollen at this time of day.


The afternoon can be a good time to shop for running shoes, especially if we have more flexibility in our schedule. By this time, our feet may have slightly expanded, giving us a better idea of how the shoes will fit during our runs. However, it’s important to keep in mind that stores may be busier during lunchtime or after work hours.


While the evening may not be the ideal time to shop for running shoes due to potentially crowded stores, it can still have some advantages. By this time, we are likely to have been on our feet for a significant portion of the day, causing our feet to slightly swell. Trying on shoes at this time can give us a better idea of how the shoes will fit during longer runs.

Whats The Best Time To Buy Running Shoes?

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Considerations for Online Shopping

Online shopping has become increasingly popular, and it offers convenience and accessibility when it comes to purchasing running shoes. However, there are several considerations we should keep in mind to ensure a successful online shopping experience.

Read reviews and research

The first step when buying running shoes online is to conduct thorough research and read customer reviews. This will give us insights into the fit, comfort, and overall performance of the shoes we are interested in. By learning from the experiences of other runners, we can make a more informed decision.

Check return policy and customer support

It’s important to carefully review the return policy and customer support options offered by the online retailer. As we cannot try on the shoes before purchasing, having the option to return or exchange them if they don’t meet our expectations is crucial. Additionally, reliable customer support can help address any issues or concerns we may have throughout the purchasing process.

Compare prices and discounts

One of the advantages of online shopping is the ability to easily compare prices across different retailers. Taking the time to compare prices can help us find the best deal and potentially save a significant amount of money. Additionally, keeping an eye out for discounts and promotional offers can further enhance our savings.

Use coupon codes and promotional offers

Before finalizing our purchase, it’s worth checking for any available coupon codes or promotional offers. Many retailers offer discounts or free shipping codes that can further reduce the cost of our running shoes. Utilizing these codes can lead to substantial savings, so it’s always worth checking for any available promotions.

Best Time to Replace Old Running Shoes

Knowing when to replace our old running shoes is essential to ensure optimal performance and prevent injuries. While every individual’s needs may vary, there are some general guidelines to consider when determining the best time to replace our running shoes.

Mileage and wear indicators

As a general rule of thumb, running shoes should be replaced every 300-500 miles, depending on our body weight, running style, and the terrain we typically run on. Monitoring the mileage we’ve accumulated in our shoes can help us determine when it’s time for a new pair. Additionally, examining the outsole and midsole for visible signs of wear and tear, such as excessive tread wear or compression, can indicate that the shoes have reached the end of their lifespan.

Physical signs of wear and tear

Aside from tracking mileage, certain physical signs can indicate that our running shoes need to be replaced. If we notice any noticeable discomfort, loss of cushioning, or a decrease in support, it may be a sign that the shoes have worn out. It’s important to listen to our bodies and address any discomfort or signs of fatigue that arise during our runs.

Frequency of use

The frequency at which we use our running shoes can also impact their lifespan. If we run frequently, it’s likely that our shoes will wear out faster compared to those who run less often. Therefore, considering the amount of use our shoes receive is crucial when determining when to replace them.

Whats The Best Time To Buy Running Shoes?

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Tips for Getting the Best Deals on Running Shoes

Who doesn’t love finding a great deal on running shoes? Here are some tips to help us get the best possible prices when shopping for our next pair of running shoes.

Wait for sales and promotions

To maximize our savings, it’s worth waiting for sales events or promotions before purchasing running shoes. By being patient and keeping an eye out for discounts, we can often find substantial savings. Additionally, some retailers offer holiday sales, seasonal discounts, or flash sales throughout the year, which can drastically reduce the prices of running shoes.

Shop at outlet stores

Outlet stores specializing in athletic footwear and apparel are renowned for offering discounted prices on running shoes. These stores often carry previous models, overstocked items, or slightly imperfect shoes at reduced prices. Visiting outlet stores can be a great way to find high-quality running shoes at a fraction of the original cost.

Use price comparison tools

Online price comparison tools can assist us in finding the best deals on running shoes. These tools allow us to compare prices across various retailers, ensuring that we get the best possible price. By saving us time and effort, these tools provide a convenient way to find running shoes at discounted prices.

Consider last year’s models

While many runners desire the latest and most technologically advanced running shoes, opting for previous year’s models can be a great way to save money without compromising on quality. The technology gap between the previous and current year’s models is often minimal, making last year’s models a cost-effective choice for runners.

Choosing the Right Running Shoes for Your Needs

With numerous running shoe options available, it’s important to choose a pair that suits our individual needs and preferences. Here are some considerations to keep in mind when selecting the right running shoes for ourselves.

Running style and foot pronation

Understanding our running style and foot pronation can greatly assist in choosing the appropriate running shoes. Runners with a neutral pronation can often opt for a shoe with balanced cushioning and support. Overpronators may benefit from shoes that offer stability and motion control features, while underpronators might prefer cushioned and neutral shoes. Consulting with a professional running shoe specialist can help determine our running style and foot pronation, guiding us in selecting the best shoes for our needs.

Terrain and running surface

The terrain and surface on which we primarily run also play a significant role in choosing the right running shoes. Different shoes are designed to provide better traction and support on specific surfaces. For example, trail running shoes generally have more aggressive outsoles and added protection for off-road running, while road running shoes prioritize cushioning and responsiveness for pavement and asphalt.

Specialty running shoes

In addition to general running shoes, there are also specialty shoes designed for specific purposes. These include minimalist shoes for barefoot-style running, racing flats for speed and competition, and recovery shoes for post-run comfort. Identifying our specific running goals and needs can help us determine whether specialty shoes are suitable for us.

Professional fitting

For those who are unsure about their running shoe needs or have specific foot conditions, such as high arches or wide feet, it’s recommended to seek professional fitting from a running shoe specialist. These professionals can analyze our gait, measure our feet, and provide personalized recommendations based on our individual needs. Professional fitting can help ensure that we find the perfect running shoes that provide optimal comfort and support.

Whats The Best Time To Buy Running Shoes?

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Common Mistakes to Avoid when Buying Running Shoes

While shopping for running shoes, it’s important to avoid certain common mistakes that can lead to discomfort or unsuitable footwear choices. Here are some pitfalls to steer clear of:

Buying solely based on brand and aesthetics

Relying solely on brand reputation or aesthetics when purchasing running shoes can lead to misguided choices. Each brand offers a wide range of shoe models, varying in terms of features and suitability for different running styles. It’s important to prioritize comfort, fit, and performance over brand name or visual appeal.

Ignoring proper fitting

Proper fitting is crucial when it comes to running shoes. Ignoring size or width recommendations can result in shoes that are too tight, too loose, or ill-fitting. This can lead to discomfort, blisters, or even injuries. Taking the time to measure our feet and try on multiple sizes and widths can help ensure that we find the perfect fit.

Purchasing without trying on

Online shopping offers convenience, but it can also make it tempting to purchase running shoes without trying them on first. However, trying on shoes is essential to ensure proper fit and comfort. If opting for online shopping, checking the return policy and considering ordering multiple sizes to try on can help mitigate the risk of an unsatisfactory purchase.

Not accounting for sock thickness

When trying on running shoes, it’s important to wear the socks we typically use for running. Different sock thicknesses can affect the overall fit and comfort of the shoes. Neglecting to consider sock thickness can lead to ill-fitting shoes that may cause discomfort or lead to blisters.

Tricks and Secrets for Buying Running Shoes at a Discount

Finding running shoes at a discounted price can be an exciting endeavor. Here are some tricks and secrets to help us snag a great deal:

Subscribe to mailing lists and newsletters

Signing up for mailing lists and newsletters from running shoe retailers can give us exclusive access to special discounts and promotions. Retailers often send out exclusive coupon codes or early access to sales events, providing us with the opportunity to grab our favorite pair of running shoes at a discounted price.

Follow social media accounts

Following running shoe brands and retailers on social media platforms can keep us informed about flash sales, limited-time offers, or exclusive discounts. Brands often use social media channels to communicate directly with their customers and reward loyal followers with special deals.

Attend local running events and expos

Local running events and expos are not only great opportunities to immerse ourselves in the running community but can also offer discounted pricing on running shoes. Many vendors and retailers set up booths at these events, often offering discounted prices or special event promotions.

Join loyalty and rewards programs

Many running shoe retailers offer loyalty and rewards programs that can help us accumulate points, earn discounts, or receive exclusive offers. By joining these programs, we can capitalize on the benefits and save money on future running shoe purchases.

By considering the factors mentioned above, such as running shoe technology, fit and comfort, injury prevention, and durability and lifespan, we can navigate the world of running shoe shopping with confidence. Additionally, being aware of the best times of the year, best days of the week, and best time of day to buy running shoes, as well as leveraging online shopping opportunities, can help us score the best deals. Armed with the knowledge and tips outlined in this article, we can make informed decisions and find the perfect pair of running shoes that will support our running journey for miles to come. Happy running!

Whats The Best Time To Buy Running Shoes?

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Ryan Simmons
I'm Ryan Simmons, a passionate running enthusiast and shoe enthusiast. I have been running since I was a kid and never looked back. I started the website Max Shoes Running to share my knowledge and experience with other running aficionados. I have extensively researched the best shoes for running and am constantly testing new shoes to find the best ones for different runners. I'm also a big fan of sharing running tips and advice to help others reach their running goals. I'm always looking for new and innovative ways to improve my running, and I'm sure I can help you too.